The Inspiration
Embroidery is simply not a craft, it is an expression of beau
ty and grace, heritage and class, valour and style. Embroideries carry in themselves stories of eras royal and regal, of majestic grandeur's and opulent habits Moirra is an expression of the same grandeur! Inspired by the beautiful craft of embroidery and giving expression in zardozi, mirror and thread work Moirra brings to you beautifully crafted royal and regal jewellery pieces. Each piece of jewellery crafted has a unique story, and stands out in design and craftsmanship
The Design
Once we zero on the theme of our collection, we start with hours of research- for the motifs, shapes of the pieces, embroidery techniques etc Since our pieces are inspired by the embroideries of India, the best inspiration comes from books, hours are spent at library,flipping through century of culture and designs Pintrest too is really helpful, For Shapes-we take a lot of inspiration from the traditional jewellery shapes Research is basically an on going process through the year.
After we have figured out the emb motif ,shape, technique - a sketch is made for proportions and details. Our Design process is incomplete without a sourcing trip to Delhi 6, and we always head to Jaipur to get few special charms and stones.
The Craft
Each piece is a labour of love of our artisans who dedicate 8-10 hours to create one piece. The process starts with the fabric to be embroidered first attached to a frame called adda, then the stencil of the design is transferred onto the fabric. After this ,our Karigar skillfully translates the sketches giving expression in zardoz bead,thread and mirror work. Then each piece is finished with a row of beads ,
ghungroo or tassels 
